The Response Time Gap
A $3M home services business answers inbound leads in a few hours.
Leads contacted within 5 minutes are 21x more likely to qualify than those contacted after 30 minutes.¹
For a business closing 15% of its ~40 monthly leads at $3,200 average ticket, cutting response time to under 60 seconds could plausibly recover 3 to 5 additional closed jobs per month, approximately $115,000 to $192,000 in annual revenue.
At a typical 2.5x to 3.5x SDE multiple for home service businesses under $5M in revenue,² that recovered revenue, if it flows to the bottom line at a conservative 20% margin, represents $57,500 to $134,400 in added enterprise value from speed-to-lead infrastructure alone, before any other systemization.